Trafalgar is a global travel brand operating across multiple markets, channels and campaign cycles. Work delivered within a tem of five people, collaborating closely with marketing stakeholders.

Campaigns required consistent, high-quality digital assets and creativity across markets while maintaining brand clarity and delivery speed. The challenge was balancing brand consistency, campaign flexibility and fast turnaround, making marketing numbers growing reaching more clients and increasing sales.

🧰 My role:Senior Digital Designer operating at lead level on selected initiatives.

I worked with a high degree of autonomy, contributing to creative direction and campaign concept while owning hands-on execution. On several projects, I acted as a lead-level individual contributor, shaping campaign structure, visual rules and rollout logic alongside the Creative Lead.

Challenge & Strategic Context

Both campaigns required aligning marketing objectives with established brand guidelines while translating a unified concept across a complex, multi-market ecosystem. As global initiatives, the work demanded careful consideration of cultural nuance, inclusivity and regional messaging priorities. Creative decisions were shaped by regional briefs while maintaining a consistent brand narrative across all touchpoints. The core objective was ensuring visual and conceptual consistency across markets without compromising local relevance.

💻 Key responsibilities:

• Campaign concept development and visual execution

• Contribution to brand and campaign system definition

• Alignment with stakeholders and internal teams

• Quality control across multiple deliverables and markets