Luxury Gold is a global premium travel brand within TTC Tour Brands. My work focused on evolving the brand’s digital expression, combining brand refinement with UI leadership across key digital touchpoints. The objective was to elevate consistency while maintaining a premium, high-end positioning.

🧰 My role:Senior Digital Designer with ownership over visual direction and UI delivery.

• Led UI design process from concept to delivery

• Ensured alignment with existing brand system

• Coordinated with cross-functional partners and other departments

Challenge & Strategic Context

My collaboration included designing templates and assets aligned with brand guidelines and regional briefs. A key project involved redesigning the Luxury Gold blog website blog, where I defined scalable visual rules and UI components across the brand’s digital ecosystem. This included typography hierarchies, color relationships and reusable UI patterns that upheld the premium feel without sacrificing usability.

🔔 UX research indicated that clients who engaged with visually compelling content were more likely to convert. This insight informed layout decisions and content hierarchy.

📝 The project began with wireframes and low-fidelity sketches, evolving into high-fidelity prototypes fully documented in Figma to provide a structured foundation for implementation.